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To separate Gordon & Williams from heavy competition in the Southern California marketplace, the company developed a compelling difference. While other general contractors were content to simply estimate costs, Gordon & Williams provided an extensive array of pre-construction services, regardless of the scale of the project. These services begin by meeting with the owner and architect for a thorough review of objectives. "Typically, all the objectives aren't on paper," notes Bruce Gordon. "Our job is to listen hard and learn what is truly important to our clients. Often, the project's priorities evolve, so we believe flexibility is also very important in establishing which variables are key to our clients." During the pre-construction phase, Gordon & Williams addresses scheduling, quality expectations, material availabilities, initial and lifecycle costs. Then the firm applies their professional input to the project's specific requirements, providing a peer review of electrical, mechanical, structural systems. "These extensive pre-construction services set the tone for the project, getting it off to the good start that is so crucial for quality results," notes Mark Williams.