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Just as the blending of two or more world-class wines can make an even more palatable potion, the uniting of two over-achieving entrepreneurs can create a union that is more effective than either one alone. When B Cellars’ founder Jim Borsack first encountered his partner Duffy Keys at a fourth of July barbeque in 2002, both executives were exploring new life paths in the wine business. Over a drop of the good stuff, of course, their journeys became intertwined when they discovered that they not only shared the same tastes in wine but were also on parallel missions to acquire vineyard property. In the spring of 2003, they scrapped their solo endeavors, formed B Cellars, and got serious about structuring a first-rate wine company predicated upon two absolute principles: first, to produce exceptional artisan wines, season after season, by employing a multi-vineyard strategy, and second, to develop distinct flavors by blending wines from mutually complementary varietals. The B Cellars name and logo stand for a commitment to seasonless excellence. The letter ‘b’ and the degree symbol º refer to BRIX, a wine term which defines the optimal sugar/alcohol content in grape juice that indicates the potential for greatness.