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iHispanic Marketing Group is commited to help you build your web assets as a long term investment. Having U.S. Hispanics be the largest minority and one of the most powerful Spanish speaking communities in the world with $575 Billion dollars in buying power, it is very evident that companies need more than just accurate demographics and consumer data to build their Search Engine Marketing campaigns. It takes a lot more than just correct usage of the Spanish language to take a piece of the $5.6 billion spent online by U.S. Hispanics in 2003. There must be a realistic overall strategy from marketers and commitment to achieve measurable results. The objective of SEO is to increase the visitor traffic to a website sent by the search engines. This is accomplished by raising the rankings of your website through optimization of content, source code, and popularity. iHispanic's clients are testimony that our research, analysis, and expertise are a winning formula to gain market share on the search engine's results pages. The Search Engine Marketing business has dramatically changed since the year 2000 and so has the Hispanic market as well. It used to be a relatively easy task translating paid ads into Spanish or optimizing web pages for top ranking among the most popular search engines, but now this has turned out to be a complicated process requiring research, analysis and skill that needs to be very personalized for wining a market share in the U.S. Online Hispanic market.