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Digital Printing In digital printing an image is sent directly to a printer using digital files such as PDFs and those from graphics software such as Illustrator and InDesign. Variable Data (VDP) VDP allows for printing customized promotional materials that could possibly double or even triple response rates. Direct Mail Inkjet Image Addressing, Inserting, Folding, Tabbing, Trimming, Sealing, Kitting, Assembly, Fulfillment, Putting the Stamp On It, Licking the Envelope, Taking it to the Post Office