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The secret to the Dairy Queen ' success has always been simple. Our recipe combines hardworking individuals and great-tasting food ' served in a welcoming environment. What began as the 10-cent sale of an unknown frozen treat in 1938 quickly boomed into one of the most well-known soft serve/frozen treat companies of all time. Food franchising had yet to exist, but the Dairy Queen ' rapid-growth potential made the process a piece of cake. Today, there are more than 6,800 restaurants in the United States, Canada, and 27 other countries.