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Bob Clements International (BCI) is an advanced sales training organization founded by Bob Clements that has worked with thousands of sales professionals worldwide, teaching them how to dominate their markets. The importance of being different has a profound impact on success regardless of products, competition, markets and cultures. The Dare to be Different!® philosophy teaches sales people to be "non-sales" type people. In place of shopworn sales techniques, professionals learn the real reasons prospects buy and how to present themselves and their products in a way that stands out. For thousands of seasoned sales professionals, sales managers, customer service agents and company officers who have seen it all before, they find the Dare to be Different!® approach refreshing and unique.