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ResponDex is an interactive, on-line tracking service designed to help evaluate the performance of your direct marketing campaigns. DIRECT magazine reports that "40% of your marketing campaigns' success is predicated by the media used, 25% on the offers made, 20% on the creative and 15% on other factors". Which of these are you tracking today? What you get:Accurate response based performance results letting you know what tactics are working best. Timely feedback on which offers are most effective. Demographic profiles of who is responding to your campaign. Unbiased and reliable data to evaluate your return on investment. What you can expect:Reduced Cost Improved response rates Better targeting & target model validation Enhanced marketing database More efficient execution & implementation