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Prima donna is the ultimate one stop shop for the season’s hottest fashion accessories. We showcase the latest must-have trends allowing you to express, evolve, and execute your own personal style – with a little added flair. We believe in fashion just outside the lines, and style free of limitation. Our mission is to provide you with easy access to classic and cutting edge pieces so you can unleash the prima donna within. Shop our e-commerce site or one of seven retail locations to celebrate the most exciting and inspiring fashion…just outside the lines.