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To establish Bell Financial Services as the premier provider of retirement plan services and financial products while maintaining our uncompromising principles as we grow. The following five principles will help us measure the appropriateness of our decisions:"Apply the highest standards of excellence in designing, installing, funding and administering financial planning techniques." "Develop enthusiastically satisifed clients all of the time." "Maintain high ethical standards and contribute positively to our communities." "Provide a pleasant work environment and treat each other with respect and dignity." "Recognize that profitability is essential to our continued success."