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Sanuk is the Thai word for pursuit of happiness. It is not only our name, it speaks to our approach to business and life. Our logo is the little gumby-like icon we call Happy U. U is somebody you might know. He wasn t always happy, but having escaped from the clutches of mainstream life, he is free to be the irreverent symbol of Sanuk. If you look around you ll see him in fairly outrageous situations whether it be on product or in our marketing. If you look really deep, you might catch some glimpses of yourself!