Info

Lages & Associates is noted for its high-impact public relations and communications programs that yield significant market presence and coverage. We are experts at packaging our clients' messages for appropriate audiences. Over the years, we have applied our expertise to those companies whose products are made possible by advances in technology. That is not to say that our target audiences for those companies are only technologists. The target audiences for our public relations programs vary from home entertainment to healthcare, home office workers, IT directors, corporate and personal computer users, general consumers and the financial community, among others. The advantage that we offer in understanding technologies is that we are ideally suited to interpret and translate those technologies to a range of audiences from the neophyte, who derives pleasure and prestige from buying high technology-enabled products, to the CFO of a Fortune 500 company who must believe he/she is buying solid products that increase productivity. There may have been a time when technology was best left hidden under the hood, but it has now risen to a top point of consumer interest. And why not -- there isn't a single media outlet that doesn't give space and airtime to the information highway, online services, e-commerce, set-top boxes, WebTV, multimedia and the new wired society.