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Winters implemented BellSouth's media and public information initiatives during divestiture of the company by AT&T. In addition to leading several product and market launches for BellSouth subsidiaries, he coordinated strategic relationship management initiatives, joint sponsorship activities and grassroots lobbying efforts. Winters led the first successful campaign in Alabama to convince voters to approve billed charges for enhanced 911 services in Madison County. He has extensive experience in public and media relations, public affairs, corporate citizenship and marketing. Winters is nationally accredited in public relations and has consistently promoted accreditation among professional communicators for two decades. He received the Public Relations Council of Alabama's highest honor in 1986 when the professional group presented him with the Phillip R. Forrest, Jr. medallion. The award tops a lengthy list of others in specific aspects of public relations and marketing communication. Winters has served in numerous professional and community leadership roles in North Alabama including the Public Relations Council of Alabama, Volunteer Center of Huntsville / Madison County, Huntsville Hospital Foundation, The Schools Foundation, United Ways in Huntsville and the Shoals, and in the Chambers of Commerce in Huntsville and the Shoals. After leaving BellSouth, Winters formed Winters & Associates, a corporate development, public relations and integrated marketing services firm. In addition to helping Toyota with the groundbreaking for its $220 million motor manufacturing plant, Winters & Associates has helped a number of Huntsville area business clients with strategic development, public relations and marketing programming and projects as well as serving as strategic advisor to a local political candidates. Winters continues his community service to local non-profit organizations.