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Insight has provided software and related support services to wholesale beverage distributors since 1978. Insight Distribution Software is a prominent software provider focused on incorporating current technology and superior customer service. From our first beverage user to the most recent installation, Insight is a partner to its customers. Assisting them with the challenges of today and laying the foundation for the software that they will need in the future. Insight has been wholly owned by Coaxis, Inc since 1990. Jay Haladay is the sole shareholder and CEO of Coaxis. He brings with him over 20 years of experience managing vertical market software companies. Jay leaves the day to day duties of running Insight to Insight's President. However, Jay does strategic planning to prepare Insight, Insight's sister division Viewpoint Construction Software, and their respective customers for the future.