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ROI was founded in 1994 by Jonathan H. Lack. The company grew out of an idea conceived while Lack was working at MCI as Alliance Manager for Information and Wireless Services. In September 2003, ROI became part of the Pinto Group of companies which are affiliates of Cockrell Interests Inc. ROI focuses on four critical elements of market research and strategic planning advisory services: Research, Analysis, Execution and Measurement. ROI has always been on the cutting edge of the information services and ecommerce sector. ROI has assembled a dedicated team of seasoned industry professionals across the country that have various functional and industry-related expertise working for Fortune 500, start-up, emerging and distressed companies. Additionally, ROI has developed a network of reputable professional service vendors, such in accounting, advertising, legal, and corporate and investor relations, with whom it has worked extensively with since its inception.