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LRA is the leader in the design and implementation of powerful Customer Experience Management consulting strategies and tactical services that enable our clients to consistently drive customer loyalty and advocacy - the word-of-mouth "buzz" that you simply can't pay for. Throughout our firm's 25-year history, LRA has gained tremendous insight and expertise in optimizing the customer experience and moving customers quickly from "satisfied" to "loyal" to "advocate." From our roots in the hospitality industry, where creating compelling customer experiences has long been a priority, we've found our message and methodology resonate in any industry where "customer experience" can differentiate one company from the next more effectively than easily duplicated products, facilities or marketing. Our dedicated account teams ensure that no client needs go unmet and our proven Customer Experience Management methodology ensures that each project works towards definable, predetermined goals. The result for our clients - a repeatable process for delivering the optimal customer experience and building a loyal base of customer advocates.