Info

When you hire Schmidt Marketing, Inc., you will get unparalleled expertise in law firm marketing, delivered in a practical, customized and caring fashion. Our philosophy is simple: Each firm is unique and deserves unique solutions to its marketing opportunities and challenges. This philosophy does not result in inefficiency--on the contrary. We bring to the table years of in-house law firm marketing experience as well as lessons learned through more than 300 law firm consulting relationships. With 17 years of specialized expertise, we can talk to you about the state of law firm marketing and present myriad ideas, results, processes and successes for your consideration. At the same time, we believe the way you approach marketing must take into account your market(s), your firm culture, your clientele, your size and your resources. We do not believe in "cookie-cutter" approaches or processes. In short, clients of Schmidt Marketing, Inc. can expect:Flexibility: Our relationships with clients range from one-time presentations to long-term retainer arrangements. Our approach and the role we play are determined in conjunction with our clients. We are willing and able to work on projects independently or in conjunction with firm staff or other outside advisors. Customization: Our services are based on your needs and situation. In planning, we will determine the process that is the most effective and efficient for your firm--we will not give you boilerplate steps or surveys to complete. In research, we will design the methodology that gives you the most useful and important information--we will not use a survey that builds us a master database of law firm information. In searches, we will listen to you to determine what qualities and skills your marketing professional needs and then seek candidates to fill that role--we will not limit our search to those already known in the field. In training, we will design a format and forum to fit your budget and culture--we will not sell you a packaged program. Unless, of course, you want one. Pragmatism: Ultimately, for marketing to succeed in a law firm, it is necessary to effect change; implementation is critical to marketing success. This means our advice and work product must be realistic and understandable. We provide recommendations that are action-oriented, with a level of specificity that allows them to be accomplished. Integrity: Our reputation is extremely important to us, and everything we do is with an eye toward propriety, confidentiality and ethics. You can trust our data. You can trust our advice. We will talk to you candidly about potential conflicts with other law firms. And if we can't do something, we'll be the first to admit it; then we'll help you find someone who can. Since we have no formal referral relationships with other vendors or consultants, our recommendations are objective. Personal Attention: Finally, we care about our clients and want to help them achieve their objectives. We are a small company; Sally Schmidt personally participates in every client engagement. We like to build personal relationships with our primary contacts. We also strive to be responsive and provide our work product and services in the form or format that best fits your needs. Because of travel schedules, we may not always be available when you call, but we will make every effort to get back to you as quickly as possible. Whether you retain Schmidt Marketing, Inc. to find a marketing professional, conduct a training program, facilitate planning or conduct market research, our goal is to make the people who hire us look good.