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Buy Happy Feet has always been family owned and I bought the business outright in 2002, expanding to hundreds of malls in the US. The product line began with only a handful of styles in standard colors and has since added animal slippers, NCAA slippers, NBA slippers, NFL slippers and now a DreamWorks slippers and plus toy line. While in the beginning we were focused on specialty retail, in 2002 we took a stronger focus on ecommerce, which has been the fastest growing segment of the business.