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Cerado provides five classes of software and services for businesses, organizations and associations, primarily in the areas of marketing, customer relationships and the use of social media for business: Vision and Education Market Strategy Development Planning & Execution Implementation Customer Metrics & Measurement Each phase above can be contracted individually, or we can provide a comprehensive, end-to-end solution for you. Who are Cerado's customers? Cerado has worked with hundreds of organizations over its history. These span a wide spectrum, from startups such as Coghead and SwapThing, to established organizations such as HP and Remedy to associations such as the Professional Aviation Maintenance Association. If your organization has needs in understanding its market, developing marketing plans, learning about social media, or taking theory and turning it into measurable implementation, Cerado can help. How long has Cerado been in business? Cerado has been serving customers since 2002, and our principals are battle-tested professionals (both literally and figuratively) who have been creating simple solutions to complex industry problems since the mid 1980's. What's Cerado's business model? A combination of professional service fees (both project- and retainer-based) for our service offerings, and subscription based pricing for our software such as Cerado Haystack.