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Barton-Cotton is a full service direct marketing agency that has been developing fundraising and membership marketing solutions for Non-Profit Organizations for the past 80+ years. Currently Barton-Cotton serves over 150 of the some of the world's best known NPOs. Our specialized expertise allows us to develop the best strategy and choose the most effective media mix for supporting the missions our clients advocate. American Lung Association, Shriners Hospital for Children, American Humane Association, American Heart Association, Guiding Eyes for the Blind, Canadian Red Cross, Veterans of Foreign Wars, The Smithsonian Institute, American Museum of Natural History, World Wildlife Fund, National Geographic Society, American Diabetes Association and many others depend on Barton-Cotton to deliver data-driven fundraising and membership programs that deliver outstanding results.BARTON-COTTON CAPABILITIES:Marketing Research* Donor/Members Studies* Focus GroupsStrategic Planning* Donor Momentum Roadmap* Multi-year, multi-channel marketing plans* Brand identity* Short-term and long-term roadmapsProduction* Printing* Postal preparation* Mail file preparation* Caging and Fulfillment Analytics* Donor File Analysis* Segmentation* Predictive Modeling* Executive Reporting* Strategic Donor Road Map* LTV AnalysisData Solutions* Constituent Management System* Data Warehousing* Campaign ManagementTelemarketing* New Donor Conversion* Monthly Donor Conversion* Upgrade requests* Lapsed reactivationCall Center Management* Inbound Call Center Management & FulfillmentAffinity Marketing* Licensing Programs Creative Services* Concept Development* Creative Audits* Messaging Platforms* Copywriting* Art Direction* Studio ServicesOnline Marketing/Fundraising* E-mail Campaign Strategy* HTML e-mail design* Data synchronization* Search Engine Marketing (SEM)* Search Engine Optimization (SEO)* Web 2.0DRTV* Media Services* Production Management