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However, unlike other marketing companies who demand up front fees and deliver no guarantees, ExecFocus offers a totally FREE REVIEW of new clients' needs as well as NO-OBLIGATION RECOMMENDATIONS. After all, the goal of ExecFocus is nothing less than our customers' complete satisfaction, regardless of project size or complexity. ExecFocus features SMaRT, a new approach to web marketing based the determination of an optimum Coefficient Index (CI) for each keyword and key term using 5 databases and KEI (keyword Efficiency Index) for maximum accuracy.