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PrimalWare designs hand-made swimwear and resortwear dedicated to depicting themes of fine tribal art from around the world. PrimalWare is devoted to traditional arts of indigenous peoples from all corners of the world - art forms that are astounding in their beauty and diversity. PrimalWare will pay tribute to a different culture each year and its artistic theme will be reflected in the swimwear. PrimalWare has a deep philanthropic interest to raise the social awareness of and preserve the world,s indigenous peoples and rainforests. To this end, a portion of proceeds will be donated to the Rainforest Action Network.