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Online Video: All the cool kids are doing it More than half of the world’s marketers think that video is the medium with the highest ROI.  (eMarketer, 2013) So if you are still not sure that video marketing is an excellent return on investment, read on. Video Search Engine Optimization (vSEO) is an integral part of online marketing. Ever since Google (the largest search engine in the world) bought YouTube, we’ve seen a growing emphasis on how the use of online video effects your search rankings.  YouTube is now the second largest search engine in the world and trends seem to indicate that will continue to grow. And while YouTube is not the only player in the realm of online video, understanding the power of just that one portal can make a tremendous difference in the success of your internet marketing campaign. Did you know? You are 53x more likely to appear on page 1 of Google’s search results if you have video on your website. (Forrester Research, January 2009) Video in email mark