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In 1999, BrandLogic created the first database-driven brand management system for Texaco. This innovative site embodied our long-held approach of personalizing guidelines based on the individual needs of people using the identity, a notion that began with our work for GE over a decade ago. Since then, using the latest technology and best practices, we have created a full suite of brand management and consultative tools that evolved out of our philosophy that successful implementation depends on friendly, easy-to-use guidelines, and that educating employees and executives about the value of the brand is integral to the success of the program. Our suite of tools includes:Brand Ensembleâ„¢ is a data-driven Web site that "personalizes" your guidelines according to the specific needs of individual users. BrandLogic Image Manager is a scalable image library that streamlines the photo search process, manages usage rights, and stores a broad range of file formats. BrandLogic Stationery Manager offers brand consistency and personalization to desktop creation of memos and stationery. BrandLogic Brand Alignment Index can be the dashboard metric that provides you with up-to-date information on how well your program is connecting with its audience. BrandLogic Name-Decision Manager is an online nomenclature and naming tool that guides people to the appropriate name-type and signature, and then facilitates the name development process. BrandLogic BrandAudit Tool can provide a quick, high-level overview of how consistently your brand elements are applied to a wide range of communications material, across diverse media and businesses.