Marketur Inc

Advertising · Brand marketing

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2455 East Sunrise Boulevard Suite 1101, 33304 Fort Lauderdale

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Marketur brings a wealth of experience and capability in event marketing. Our agency staff has developed event-marketing programs and can bring this knowledge, contact base and expertise to your account. Our considerable experience is in the planning and coordination of events throughout Latin America. Most of this experience has been in the planning of events from beginning to end. Budgeting; conception; architectural designs; actual construction of the booths no matter the size; shipping of materials to events; coordination of shipping booth elements from country to country; development of all signage and collateral materials; invitations to the event; telemarketing; dinners and lunches for guests and clients of the client's booth; mechanisms for capturing attendee data (scanners, on-site computer stations); coordination of food and beverage; photographers; hostesses; uniform designs for hostesses; hostess training, guest speakers; set up of meetings; entertainment coordination and production supervision; reseller/retailer/etc. programs; giveaways and raffles; video productions; security; booth breakdown; follow up and others as needed. Over the last 12 months, we have produced events in Brazil, Argentina, Mexico, Chile, Guatemala, Puerto Rico, Miami, and Dominican Republic. These events included are Comdex Brazil, Mexico, Argentina, Forums Guatemala, Brazil Link; Cablevision. Additionally our staff has also worked on Royal Caribbean International - Developing and executing a high profile event marketing campaign to launch Royal Caribbean's Voyager of the Seas, the world's largest cruise ship. Created the Virtual Voyager, a mobile touring attraction, which traveled the U.S. and Canada to deliver the cruise vacation experience to consumers and travel agents in key origin markets. The Virtual Voyager support program included trade events, radio sweepstakes contests and an on-site reservation center. Developed the Starskates television program. The one hour program was taped aboard the ship and broadcast nationally on NBC. The program featured skating stars performing to Broadway show tunes in Voyager's first ever ice rink aboard a cruise ship. The program won the Media Week Advertising Idea of the Year award in the category of national television. Marketur has the capability to produce collateral material from design to delivery. However, we take an unusual approach to destination collateral. We believe that destinations are not in the brochure business but rather in the Vacation Experience business; and a vacation experience is more than just pretty pictures and great copy. Marketur has partnered with Herald Custom Publishing to produce destination magazines. We publish true magazines with editorial content that is inviting, exciting and assists to promote the end result-a transaction. Our capabilities include a full array of award-winning editorial staff, world-renowned photographers and some of the best publishing executives in the business. As part of the Marketur process, our collateral can direct consumers to learn more on the destination web site and become one tool in a totally integrated program. We even have the capability to tie our custom publishing programs into the Knight-Ridder's newspapers in 28 markets as well as its 45 associated web sites. Additionally, these programs have been utilized by major tourism destinations as revenue mechanisms to enhance the marketing resources of the destination's budget. In a world of endless choices and increasing clutter, the importance of powerful brands can not be understated. We realize, however, that travel brands are created differently. That's why our specialized approach to brand development begins with a comprehensive understanding of your entire product delivery. From the destination image to your core attributes, from unique design elements to the reservations team answering your phones, our integrated approach creates relevant branding that begins at the first point of contact and continues long after your clients have returned to their every day lives.

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2455 East Sunrise Boulevard Suite 1101, 33304 Fort Lauderdale

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