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Lightsource Creative Communications recently completed the creation of a new brand identity for Grounds for Sharing, a non-profit organization dedicated to building stronger communities by helping other non-profits achieve financial strength and self-sufficiency through such activities as coffee subscription programs. "We build partnerships between non-profit and for-profit organizations, so our identity needs to convey professionalism and credibility," said Robert Evans, co-founder of Grounds for Sharing. "However, it was also important that a new identity visually depict our service offering with a human touch." In addition, the existing logo was expensive to reproduce in print and the organization was looking for a more cost-effective solution. Lightsource responded to this challenge with a friendly yet dynamic two-color logo that has since been implemented on new business papers, forms and packaging. The identity will soon be incorporated into Grounds for Sharing's Web site and other upcoming marketing collateral, including a new brochure. "We are thrilled with the identity Lightsource has created for us," said Evans. "Their design and all the associated marketing collateral will help increase brand awareness for our organization in area communities." Lightsource was pleased to donate services to the non-profit organization. "This was a rare opportunity to help numerous non-profits by partnering with a single organization," said Lisa Malmquist, co-owner and director of client services for Lightsource. "Grounds for Sharing is a wonderful network of people and resources dedicated to helping incredibly worthy organizations." These organizations include the American Red Cross Centennial Chapter, Foothills Gateway, Trees, Water & People, and Sustainable Harvest International. Grounds for Sharing is currently launching their program nationally.