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Thermal Reconditioning (also called Japanese Hair Straightening) is an innovative new technique from Japan to make frizzy, curly or wavy hair completely straight while preserving the hair's health. Japanese Hair Straightening typically will improve the hair's feel, softness and shine while making it more manageable! With added protein treatments and supporting products for the thermal reconditioning procedure, it is nor uncommon to hear clients proclaim that their hair condition actually has improved after the procedure.