Foodservice & Packaging Institute , Inc.
advertising · Brand marketing
Info
FPI maintains strong relationships with foodservice and packaging TRADE PUBLICATIONS - both print and on-line. Through press releases, interviews and feature article placements, FPI provides the media with accurate and timely information about foodservice packaging products and issues related to these products. FPI develops and implements DIRECT MARKETING CAMPAIGNS targeted at specific groups, as deemed necessary. An example is FPI's "Teacher's Kit," first produced in 1997 for 7th and 8th grade environmental science teachers, with a targeted supplement for the school's foodservice manager. An updated version debuted in 2002. FPI distributes EDUCATIONAL BROCHURES, VIDEOS AND POSTERS, such as The Foodservice Disposables Advantage, Take Aim at Sanitation, and The Do's and Don'ts of Foodservice Disposables to foodservice managers, trainers, and sanitarians, which are used to train foodservice workers and provide accurate information on single-use foodservice packaging. FPI publishes numerous publications (both print and on-line) for its members and the general public: ANNUAL REPORT recaps the activities of the association for the preceding year. EXECUTIVE BRIEFS, a bi-weekly newsletter, keeps members abreast of the latest developments in the association, the foodservice industry and the government.
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150 South Washington Street Suite 204, 22046 Springfield