Info

Since 1974, RDR has been working with clients to develop insightful, creative research solutions to the problems they face. We began with political polling. Our first survey was for Illinois Senator Paul Simon in his first run for Congress in 1974. Political polling was an excellent training ground for market research. We needed to be on time, highly accurate, insightful and cost effective . . . or else. The unique thing about political work was that an election was always there to measure the quality of our insight and accuracy. Few companies have ever had their research validated so rigorously. While RDR has essentially gotten out of the political business, we continue to conduct election surveys for WLS-TV (the ABC affiliate in Chicago) 25 years after our first survey for them. The lessons we learned from our political work permeate our work now. We focus on research that demands: Timeliness Cost effectiveness Accuracy Insight Usability RDR began serving corporate, not-for-profit and government clients in the late 1970's. Our clients now range from some of the largest companies in the world to local governments. We have assembled a dedicated and skillful research team, each with a personal commitment to helping clients. Along with Richard, two senior associates, Jeff Andreasen and John Ross, have been with the firm for over 20 years. The common thread that connects the work for all our clients is our commitment to providing them with insightful, cost-effective research that can help them solve their problems.