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TO LIVE AND FRY IN L.A. In 2017, four childhood friends came up with a simple concept - take Nashville Hot Chicken and make it better than anyone else in America. With only a couple thousand dollars to their name, they boot-strapped a pop-up concept in a parking lot in East Hollywood serving a simple menu of tenders, sliders, fries, and kale slaw - they created a viral cult following with lines consistently over an hour long.