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The Yoder family came to the Rio Grande Valley in 1923 and established a Pontiac, Cadillac and Oakland automobile company by the name of Yoder Motor Company. Before the Great Depression, Bill Yoder, the oldest son and father of our present owner, set up several dealership franchises throughout the Valley. In 1941, he bought the Ford franchise in Edinburg and named it Yoder Motor Sales. Mr. William R. Yoder succeeded his father and took over the ownership and renamed it Yoder Ford, Inc. in 1991.