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Concept II is one of the country’s premier complete kitchen and bath design studios. Located in Rochester, N.Y., Concept II has distinguished itself among the industry with an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project. Upon visiting Concept II’s award winning showroom you will find kitchen, bath, tile & stone displays featuring unique products, some of which are exclusive to Concept II. Concept II has become a destination not only for homeowners, but architects and designers from around the country.