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Helwig Associates. Helwig Associates provides comprehensive retail market studies for all types of shopping centers ranging from urban mixed-use developments, downtown shopping districts, upscale specialty centers, grocery-anchored centers, urban festival marketplaces and university-related retail * Retail market feasibility studies for planning purposes and proposed retail developments Repositioning strategies Revitalization Strategies * Retail merchandising strategies/concepts based on customer usage, trade area and competition analysis and consumer surveys. * Consumer research * Economic and Demographic Studies