Info

Ronald S. Laura Enterprises, Inc. is a direct response marketing company that launches consumer products through long-form television advertising and the Internet, and then moves successful products to retail distribution. The Company specializes in fitness and health products, and will be launching its next product, the EatWize Weight-Loss Lifestyle System, in early 2003. The EatWize program is a personalized weight-loss program that aligns the consumer's lifestyle with a unique 40% protein, 20% fat and 40% carbohydrate weight-loss plan and has been successfully administered in private practice for more than five years. The weight-loss industry is a $34.7 billion market.