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Lands' End, founded in Chicago by Gary C. Comer, is a global direct merchant of classically inspired clothing for men, women and children, soft luggage and products for the home, sold through regular mailings of its monthly and specialty catalogs and via the website landsend.com. Catalog Age ranked Lands' End as the 15th largest mail order company and second for apparel only, a testimony to its large customer base. During the weeks prior to the annual December holiday season, more than 1,100 phone lines handle more than 100,000 calls daily. Additionally, Lands' End handles 15 million calls annually.