Info

Irwin Broh & Associates (IB&A) is full-service marketing research firm located in Des Plaines, Illinois. We specialize in custom survey research, although we also conduct syndicated studies. Since its founding in 1971, IB&A's principal business philosophy has been based upon a shared value system. At Irwin Broh & Associates:Our top priority is to ensure the integrity of each project's processes, analysis, and findings, so our clients can confidently focus on guiding business operations and strategies. We are dedicated to creating strong, mutually rewarding long-term relationships by learning and adapting to the individual needs of our customers' businesses. We aggressively explore ways for our clients to gain strategic insights by maximizing the informational content of their data. Our facilities include a data processing department and telephone interviewing center. In addition, we have two divisions:O'Hare in Focus, a focus group center located near O'Hare Airport in Des Plaines, IllinoisHealthFocus International, a research company specializing in the health and nutritional markets