Info

SRB Marketing is an award-winning interactive firm, specializing in serving environmentally and socially conscious organizations. We help our clients to reach more of their best customers online more effectively. The "SRB" in our name stands for socially responsible business. Socially responsible business is a growing trend in which organizations take responsibility to provide products and services, and to operate, in ways that support ecological sustainability, social justice, and public health. Those responsible for driving this trend have been termed "cultural creatives" and, more recently, "values-based consumers" by Yale sociologist and author Dr. Paul Ray. They have also been known as "green," "LOHAS," and "conscious" consumers by market researchers and others. Perry Goldschein founded SRB Marketing, Inc., and two earlier SRB services companies involving alternative energy issues and media. With SRB Marketing, Perry sets the strategic direction of the company, develops business relationships, and project manages the teams that achieve results for SRB clients. He's authored a variety of publications on reaching values-based consumers online, and spoken on Internet marketing at various trade events. Perry was also a marketing executive and lawyer for a successful AT&T spin-off, an Inc. "500 Fastest Growing" company, and an environmental law firm. His education includes degrees from the University of California, Davis School of Law and the University of Pennsylvania. Perry has been getting to his favorite hiking spots in his Honda Insight and Toyota Prius gas-electric hybrid cars since 2000, and enjoys outdoor photography. Felice Solomon brings 15 years of experience in marketing and administration management to SRB Marketing. She has worked for small businesses and Fortune 500 companies alike, including Novartis Pharmaceuticals and the Trump organization. Her education includes a marketing degree from Baruch College - City University of New York. Felice enjoys cooking with fresh herbs she grows at home and kayaking.