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Since 1984, Fishman Public Relations' President Sherri Fishman has been generating high-level publicity on behalf of more than 300 leading franchise concepts nationwide. A noted expert on franchise PR for more than 20 years, Fishman has authored several articles and has been quoted as a franchise PR expert in industry trade publications, including Franchise Update, Franchise Times, The Franchise Handbook, and Franchising World. As an advocate for women in franchising, Fishman actively serves on the board of the Women's Franchising and Distribution Forum (WFDF), dedicated to empowering women and providing opportunities for them to advance in any level of franchising. She also serves as a member of the PR and Advertising IFA Committee, helping review PR/Advertising initiatives.