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Granny Gear Productions, a sports marketing and event production company, has earned a reputation as the industry's most innovative and successful event organizer. With more than 24 years as a mountain bike race organizer, Granny Gear President and CEO, Laird Knight, created the 24-hour racing format in 1991. In 2001, Knight became West Virginia Tourism's Person-of-the-Year and in 2002, Knight was inducted into The Mountain Bike Hall of Fame.