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WRR made subsequent moves to the Jefferson Hotel and Hilton Hotel before settling at its present home on the State Fairgrounds in the late 1930s. The station debuted on the FM spectrum in 1948 and continued to broadcast at AM and FM frequencies until selling its AM station 30 years later. Instead of operating at taxpayer expense, WRR is funded solely by advertising revenue. A portion of its profits is donated to the City's Office of Cultural Affairs (OCA Department) as a funding source for cultural arts groups.