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Dallas, TX ... Freeman has finalized the acquisition of ProActive, Inc. effective Wednesday, April 4, 2007. ProActive is a nationally recognized firm based in Chicago that supports face-to-face marketing events through strategic design and fulfillment of communications that are aligned with their clients' brand strategies. ProActive was founded in 1992 by Tony Lorenz, CMM, and has become known and respected in a number of industries as the leader in providing strategic experiential communications solutions. Their suite of services includes communications strategy, creative direction, content development, production, and assessment and measurement for live events, business meetings, trade shows, corporate training and other communication-based programs. With 39 full-time employees, the company is headquartered in Chicago, with a second office in New York. In making the announcement, Don Freeman, chairman and CEO of Freeman, commented, "We are continually seeking to provide those services our clients tell us are critical to the success of their face-to-face marketing events. ProActive's outstanding creative and communication delivery competencies will provide an important new level of service for our clients, and Freeman's wealth of resources will augment the capabilities ProActive brings to their respective marketplace. Most important, however, is the similarity in both our companies' cultures, values, and standards for excellence. We feel their talented team will work very well in conjunction with our Freeman staff to provide a seamless delivery of all related services to both our corporate accounts and exposition services customers." ProActive will keep its name, and be referenced as a Freeman company. The staff will also remain in place at the company. In addition to his new position as a member of Freeman's senior management team, Tony Lorenz, CMM, will continue to serve as president of ProActive, reporting to Bob Moore, Freeman's executive vice president, corporate accounts. The service capabilities that ProActive brings to Freeman clients will augment the services provided by other specialized Freeman divisions, including AVW-TELAV Audio Visual Solutions and Stage Rigging, to provide an even broader depth of solutions from a single source. Lorenz commented, "Freeman is one of the most well-respected organizations in our entire industry. We have worked side by side with Freeman on several projects, and the results have been stellar. We view our combination with Freeman as an incredible next chapter in the life of ProActive."