Info

Founded on the principle that experience and execution are the primary components of every successful channel initiative, Insider Marketing set out in 1994 to deliver a different type of service to high tech and CE companies that sell products in retail and online channels. Using Intelligence Applied, we develop go-to-market strategies and creative deliverables that support the channel plan. Insider was founded in 1994 by Ellen Miller, a former vice president of merchandising for CompUSA, who believed something was missing in the marketplace. She saw the need for a new kind of company - not an ad agency, not a consulting firm - but a hands-on marketing services firm whose singular focus is helping clients get more value from the channels. And do it more effectively, and less expensively, than they can do it themselves. Today, with Ellen at the helm, Insider employs a team of experts who have worked inside the world's largest retailers, resellers, and manufacturers and a proven creative staff that understands marketing. Our clients range from start-ups to the Fortune 100. Our reputation is unmatched in the industry. And our focus is on your results. We are the leading channel marketing organization in the high-tech industry!