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Belden Associates was founded in 1940 by Joe Belden, one of the pioneers in marketing and public opinion research. At that time, researchers were learning how to gather and analyze information about consumer preferences, interests, and how individual consumers made choices about the services they use and the products they buy. They were inventing the future of marketing. Since that time, Belden has expanded to become the premier newspaper research and consulting firm in North America. With over sixty years of experience, working with more than 200 newspapers around the world, Belden advisors point the way to successful strategies and provide focus and direction for print and interactive publishers. The acknowledged leader in newspaper development, Belden's reputation is unparalleled. Belden experts fully understand the changing needs of the newspaper industry. Belden has pioneered innovations in research methodologies aimed at providing managers with clear and reliable information for urgent strategic decisions. Today, Belden is reaching into the future as it helps clients prepare for media convergence and integration. Belden Associates' mission is:To help publishers become more reader- and user-driven. To help newspapers increase market share. To help publishers maximize revenue opportunities. The Belden mission is achieved with state-of-the-art technology and a variety of content, sales and marketing/promotion research services tailored to individual client's needs.