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The MobileTrax analyst team has a number of skills that can help an organization that produces mobile and wireless products and services including: Product review - We can assist a company in finalizing he specifications for their planned products. Branding/positioning - We can assist you in reviewing the branding for your product and, more important, the positioning of the product so that potential buyers clearly know the product's benefits and intended markets. Go to market strategy - Here, we help you develop an overall strategy that incorporates the product, the applications, the positioning and the channels of distribution. It's the overall go to market strategy and will be complemented by more detailed work as described below. Channel strategy - This is very important as it's important for you to consider a number of different channels over the lifetime of the product. It may be best for the company to introduce the product in a limited way to begin with and then expand the distribution after manufacturing and operations are working more smoothly. Channel development - We can go one step further and assist you in developing a priority for the channels and assist the company in setting up those channels, often by providing introductions to the right people. Marketing communications - We can assist you in defining the important messages that should communicate the positioning of the product, recommend PR resources, analysts who should be informed and review collateral and sales materials. Merchandising - This is an extension of marketing communications, but we will review the materials being planned for merchandising the product and make comments about how to maximize the effect of the product in the target markets. Product management - We can advise you on a number of product management areas including definition of SKUs, accessory planning, product lifecycle planning, inventory management plan, etc. Product roadmap - We can assist you in developing a product roadmap for future versions of your products and/or services. A special case of custom consulting is to develop a white paper for a client. The analysts at MobileTrax have written many white papers and are good a producing a document with good "in depth" analysis, often making reference to the results of the firm's market research. White papers typically cover the following topics: Identification and documentation of the market being addressed. Description of the problem being solved or the underlying need. Description of the solution provided by the company. Why that solution is good for its customers. One of the most important benefits of a white paper is to have the subject written about being authored by an independent market research firm. The analysts at MobileTrax have written white papers for many years, and the MobileTrax logo on the report means that there is validation of what the company is doing as the firm is a respected member of the analyst community. MobileTrax develops a custom proposal for each client. All engagements are performed under NDA.