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BIDZ.com, Inc. is an online retailer of jewelry, featuring a live auction format. The Company offers its products through a continuous live format. The majority of its auctions are short-term, often lasting less than one hour. Its product inventory includes gold, platinum, and silver jewelry set with diamonds, rubies, emeralds, sapphires, and other precious and semi-precious stones, and watches. In addition to its own products, the Company has several independent merchants that sell art, collectibles and gift items. The Company offers to sell products through its Website at www.bidz.com. The Company offers products with a 15-day return policy on all merchandise.(Source: 10-K)