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Additionally, ARC has helped land or save many agency accounts by incorporating research services into the "sales or save story" as well as accompanying agencies on sales pitches. ARC presents compelling research value stories to convince advertisers of the value of their advertising or PR program. Call To Action Service. ARC provides a unique set of tracking services that are easy to implement and provide quantifiable results to prove the value of an ad or an advertising campaign. ARC's Call To Action Service provides for a unique phone number and URL (measured URL) to be placed in an ad in any type of communications vehicle, be it a magazine, newspaper, television, or the Internet. ARC provides monthly reports showing the actual and projected call counts and web visits. ARC even computes ROI based on client provided data, such as close ratio and average value of a customer. Complete Line Of Services Geared For An Agency. Here is just a brief list of our services that are geared for agencies:Attitude, Awareness, & Usage studies Concept/Campaign Testing SPECS I: Customer Servicing Evaluations - Mystery shoppingSPECS II: Sponsorship/Event Evaluation: including attendance surveys, exit surveys, media evaluationCall To Action: Direct Ad Response Measurement -Web site traffic & phone contact trackingROI Evaluations Hispanic ResearchClick on the link below to learn more about the agency business focus:Creative Process - Concept/Campaign EvaluationsSPECS I - Customer ServicingSPECS II - Corporate Sponsorships