Info

Accountable MARKeting works exclusively with small businesses. Our mission is to help ,Mom and Pop' retailers and service providers effectively differentiate themselves from their ,Big Box' and ,Category Killer' competitors, and then communicate that differentiation to their target market(s) as efficiently as possible. While our clients are rarely the ,cheapest' source in their marketplace for a product or service, each of our clients always provides the greatest value to their customers. We dig deep to help you define, then focus on, your most significant point of meaningful differentiation: why you instead of them? But we don't stop there. Determining your unique selling proposition is only part of the battle. Every marketing communication effort you make should motivate the now buyer while enhancing your brand image. And because every brand is positioned by the marketplace, it's essential that, in all of your marketing communications, you provide proof that you deliver on your benefit-promise. Quite frankly, the process that leads us to your overt benefit and the proof that you deliver on your benefit-promise can be painful. Many prospective clients we initiate talks with don't like our methodology. They want it to be easy. They want it to be simple. They want us to be creative, to somehow divine a combination of words and/or visuals, with minimal thought and effort on their part that will make ,the difference.' We understand that desire. But, since we don't currently stock that magic elixir in our inventory and must therefore rely on hard work, these folks don't become clients. On the other hand, we do adore creativity. We believe, though, that truly creative marketing communications come from the finest of raw materials: a true difference desired by the marketplace that no one else does or can offer, coupled with real proof that you deliver on your benefit promise. We admit it: we're not alchemists. Try as we might, we still can't turn lead into gold. The reality is, our clients will be successful with or without us. So, why do they hire Accountable MARKeting? Because they are eager to be more successful more quickly! Throughout these few paragraphs I've used the term ,marketing communication' where others might talk ,advertising.' We believe the delivery of your sales message to your target market(s) may require a unique approach that transcends traditional ,advertising' and ,mass media' (television, radio, cable, newspaper). We never go to work for a client expecting to use any particular medium or media. While we often do use mass media in the unique marketing communication plan we develop for each of our clients, we are strong advocates of Guerrilla Marketing (not-so-obvious marketing tactics that require more of your time but less of your money), Relationship Marketing, Data Base Marketing, Direct Mail Marketing, Cross Promotion, Sales Person Prospecting, Word of Mouth (,buzz') campaigns and In-Market Consumer Research. We're confident our twenty-six years of experience will help you grow your business. Once you and I decide a relationship between us will make for a good marriage:OUR GUARANTEE TO YOU IS THAT WE WILL SURPASS YOUR EXPECTATIONS OR WE WILL WORK FOR FREE UNTIL WE DO.