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Small Farm Today® was founded by a small farmer in central Missouri in 1984, and is dedicated to the preservation and promotion of small farming, rural living, sustainability, community, and agripreneurship. It is published on a farm, by a farmer, for farmers. Most of our readers are full- or part-time small family farmers, and many are using alternatives, such as growing high-value crops, raising unusual livestock, and direct marketing their products to bring in more income. Readers are extremely loyal-most read the magazine from cover to cover, including advertising, and pass the magazine along to neighbors, friends, and relatives.