Marketing Developments Inc

consulting

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231 West 4Th Street Suite 603 , 45202 Cincinnati

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Marketing Developments, Inc. was started in 1989 by a small group of industry professionals committed to the highest quality of services and driving the highest productivity and valuation of projects. Today over one billion dollars of projects benefiting from Marketing Developments' strategic development plans and feasibility research are in development or construction stages. Seventy-five different clients with 180 projects have benefited from productivity studies, trending research, site intensification evaluations, project/ investment positioning, re-merchandising planning and alternative income assessments. Over 32,000,000 square feet of retail space has benefited from Marketing Developments' creation of leasing and consumer marketing materials. More than 60 ICSC convention leasing booths have been designed for clients and Marketing Developments' results and reputation for the highest standards in the industry have spread us to clients and projects in 39 countries. What keeps our standards the highest? New, more meaningful methodologies of feasibility, category specific retail mix-assessment systems, pro forma/feasibility interaction, the most comprehensive strategic checklists and analysis techniques in the industry and marketing that sells retailers on occupancy and consumers on purchasing. Best of all, after ten years we are still a small group of industry professionals committed to the highest quality of services to the industry. Marketing Developments, Inc. is a think tank, consulting and feasibility and consumer research group with full-service marketing agency capabilities. The firm conducts project productivity studies and feasibility analysis on retailing and entertainment projects and develops comprehensive consumer marketing strategies and programs, occupancy-promoting initiatives and other services for major retailers, financial institutions, retail development and management companies and government agencies. Clients of Marketing Developments, Inc. include, Park Corporation, General Growth Companies, Westfield, Plaza Las Americas, the City of Cincinnati, Grupo Multiplan, Hallmark, Hines Interests Ltd., Swire Properties, A.E.W. Capital Management, Crown American Realty Trust, JMB/Urban Realty, Constructa, Madison Marquette Realty, Prudential, Citibank, World Entertainment Centers, Roble Group, Al Ghurair Centre, The Mall of Egypt, Oman Insurance and other international, national, regional and local developers, managers and owners of retail properties. As a management and marketing consulting organization, Marketing Developments has conducted comprehensive productivity studies of numerous retail and entertainment centers and districts, providing new directions to increase sales, occupancy and operational standards and efficiencies. Marketing Developments, Inc. has also provided merchandising mix strategizing and leasing support to major projects throughout the world operating from its global retail databases and continuing industry analysis efforts. Consumer programs designed and implemented by the firm have ranged from traffic-generating advertising and special events to grand opening/re-opening programs based on newly developed, innovative marketing strategies. Leasing initiatives beyond retailer contact have included development of comprehensive convention presentations, production of leasing brochures, direct mail campaigns and other occupancy-promoting initiatives. Management recommendations have addressed realistic ways to reduce operating expenses (for increased retailer profitability and project value), accelerate alternative, miscellaneous and temporary income accounts and approach design issues for maximum operational efficiency for the retailer and developer and visual impact in a cost-effective manner. The firm's expertise includes considerable experience in urban, mixed-use, entertainment, traditional, outlet and off-price retailing. Marketing Developments, Inc. recently completed a white paper on global retailing and consumer trends for a major pension fund, a city center retail plan for a major American city and master planning of several major multi use shopping and entertainment complexes.

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consulting

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231 West 4Th Street Suite 603 , 45202 Cincinnati

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