Info

Discovery Works, Inc. is a full-service quantitative research firm. We design, develop, and implement quantitative Marketing Research studies. We are experienced in both consumer and business-to-business research and recognize the differences inherent in each application. Every study in every market for every information need is treated as a unique opportunity. And only after we understand your information needs and business situation completely do we recommend a research design. Meaningful and actionable quantitative research requires three ingredients: Targeted interviewing - we work diligently with you to make certain we are interviewing the right people for your research -- and no interviewing is started until you give your approval to the respondent qualifying criteria Right interviewing - our experienced analysts work closely with you to ensure that the right questions are being asked in the right way to maximize the efficiency of interviewing while collecting the right data Strategic reporting - our reports are designed to meet your needs, whether that is for an executive summary or for a detailed analysis of findings, verbatims, and recommendations from our network of experienced consultants. We also develop and deliver targeted presentations of findings. All reports include recommendations for action from our network of experienced research specialists. We take great pride in our: Data Collection - different markets have different terminology, issues, and core understandings. We match the type of data collection (phone, Internet, etc.) with a clear eye toward you business situation to select the right method and right people to do data collection. Data Entry - we use the latest CATI telephone technology for telephone data collection and customized Internet-based surveys to eliminate data entry errors, speed up data collection, and increase the efficiency of data collection. Coding - our experienced coders build codes and put responses into the right "buckets" because we provide them with an extensive background and understanding of your business situation and information needs. Tabbing - data tables are designed with your specific information needs in mind. They are checked carefully for accuracy and consistency and read by experienced and trained analysts.