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Barefoot set out to create a big league brand for Pitch in for Baseball, an organization that collects used equipment for needy kids around the world. The aim was to garner the attention and respect of organizations like Major League Baseball and Sports Illustrated. That mission was accomplished with an informative Flash-driven website that offers all the resources anyone would need to coordinate an equipment drive in their own neighborhood. The website, coupled with consistent messaging in collateral materials, also enabled Pitch in for Baseball to become an official partner of Little League of America. And the work earned Barefoot a finalist award in the American Marketing Association's Community Impact Award.